Wave - Taking care of the planet, safeguarding the environment and adopting increasingly sustainable solutions is fundamental to us. Everything stems from an idea: a clean and conscious world starts with simple gestures. But to turn a small gesture into a big action, a wave, you need a dream. Blugenia’s dream combines the colour of the sky, sea and water with our offspring, the future, those who will come, so that they do not inherit a poorer and more unlivable planet. That’s why we joined forces and over the last few years we have been examining the behaviour and ways of using detergent. We designed a product that would really reduce water pollution, plastic packaging, fuel consumption in transport and reduce the risk of irritation, but above all reduce the impact on people and the environment.